Gently used business and web design books

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Books are meant to be read, loved, and shared. Choose a book and pay only one penny plus $4.99 shipping per book. Some of Susan's favorites are listed below, and she is happy to pass them along to you. Please allow two weeks for delivery.

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Choose a book listed below and get it for free. Just send us one of your books on any leadership, business or technology topic. These are some of Susan's favorites, and she is happy to pass one along to you. Please allow two weeks for delivery.

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Marketing

The Accidental Creative

How to Be Brilliant at a Moment's Notice
by Todd Henry
Paperback, 229 pages
Published in 2013
Excellent condition
View covers: Front | Back
"In some circles, the word 'creative' has recently morphed from adjective to noun. If you are one of the millions among us who make a living with your mind, you could be tagged a 'creative.'"
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Advertising

by William H. Bolen
Hard cover, 504 pages
Published in 1981
Fair condition
View covers: Front | Back
"Imagine what it would be like to live in a world without advertising. You turn on your radio, but you do not hear about the tire sale at Sears or the final clearance at the local department store."
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The Brand Gap

How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
Paperback, 194 pages
Published in 2006
Excellent condition
View covers: Front | Back
"Let's start with a clean slate. If we wipe away some of the misconceptions about brand, we can make more room for its truths. Ready? First of all, a brand is not a logo."
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The Complete Idiot's Guide to Great Customer Service

Quick and easy guidance for encouraging repeat business, Idiot-proof steps for improving communication with your customer, Down-to-earth advice on satisfying difficult custoemrs
by Ron Karr and Don Blohowiak
Paperback, 326 pages
Published in 1997
Excellent condition
View covers: Front | Back
"Each of us gives and receives service constantly. As consumers, we demand we demand great service and as service-providers we're obligated to give great service--because if we don't, people just won't do business with us. Today's business reality is that simple and that harsh."
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Get Connected

The Social Networking Toolkit for Business
by Starr Hall, Chad Rosenberg
Paperback, 205 pages
Published in 2009
Excellent condition
View covers: Front | Back
"What is social networking? At the most basic level the definition of social networking is to take traditional or in-person networking activities online. The internet and networking have come along way."
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How to Build a Million Dollar Database

There's Power in Who You Know & How Well You Know Them
by Michelle Bergquist
Paperback, 148 pages
Published in 2008
Excellent condition
Autograph: "Susan - Here's to you!  Enjoy! Michelle"
View covers: Front | Back
"In this first-edition, renowned business consultant and relationship marketing expert Michelle Bergquist walks you step-by-step through a system of how to identify, organize and communicate with your best business relationships."
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Light, Bright and Polite

How Businesses and Professionals Can Safely and Effectively Navigate Social Media
by Josh Ochs
Paperback, 124 pages
Published in 2012
Good condition
View covers: Front | Back
"All too often professionals and businesses forget how careful they need to be on social media. ...As a small business owner, I have found a technique that helps me make important decisions I will be proud of for years to come."
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Marketing Campaign Development

What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
by Mike Gospe
Paperback, 161 pages
Published in 2008
Excellent condition
Autograph: "Mike Gospe"
View covers: Front | Back
"While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do."
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Marketing Your Business Online

Easy and Affordable Internet Marketing Strategies to Grow Your Business
by Stephanie Chandler
Paperback, spiral bound, 108 pages
Published in 2008
Fair condition
View covers: Front | Back
"Every business needs a website! No matter how small or large your business is or whether your want to reach your local community or span the globe, a website is a critical tool in helping you grow your business."
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The Power Presenter

Technique, Style, and Strategy from America's Top Speaking Coach
by Jerry Weissman
Hard cover, 248 pages
Published in 2009
Good (no book jacket) condition
View covers: Front | Back
"Dizzy Gillespie, the legendary jazz trumpet player, known as the father of bebop, was once asked how e created the distinctive musical form. He described one particular performance during which, after a rather indulgent night, he improvised a new elliptical, free-form sound. "
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Search Engine Optimization and Placement:

An Internet Marketing Course for Webmasters
by Renee Kennedy, Terry Kent
Paperback, 76 pages
Published in 2001
Excellent condition
View covers: Front | Back
"If you want to learn how to promote your Web pages in the major search engines and online directories, this book will provide you with the organization and skills that you need."
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Secrets of Power Marketing

Promote Brand You
by Peter Urs Bender and George Torock
Paperback, 251 pages
Published in 2000
Excellent condition
View covers: Front | Back
"Marketing means communicating your message. A communication is not what you say, but what is heard--and remembered. You influence the perception of a message by determining how it is expressed."
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Selling for People Who Hate to Sell

Everyday Selling Skills for the Rest of Us
by Brigid McGrath Massie
Paperback, 192 pages
Published in 1996
Good condition
Autograph: "To Susan, Best wishes for future sales success! Brigid McGrath Massie"
View covers: Front | Back
"And yet, don't you sometimes find yourself helping someone--oh, say, a customer--fill some need or other? Don't you occasionally talk about your service or product to people who might--wild guess here--buy it?"
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Waiting for Your Cat to Bark?

Persuading Customers When They Ignore Marketing
by Bryan and Jeffrey Eisenberg, with Lisa T. Davis
Hard cover, 225 pages
Published in 2006
Excellent condition
View covers: Front | Back
"Waiting for Your Cat to Bark? This question is really our way of asking, "Are you waiting for your customers to respond the way they used to?" Many marketers are, and that's a problem."
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